CASE FILE
commercial work — role, constraints, decisions
duplicate this file per project
PROJECT
PROJECT NAME — CAMPAIGN / FILM / SOCIAL
CLIENT / AGENCY / YEAR
EDIT
MOTION
DELIVERABLES
TVC
KEY VISUAL / CLIP — replace with your own media
BRIEF
1–2 sentences max
Write the brief in plain English. What was the job? Who was it for? What did “good” look like?
WHAT I DID
high-signal bullets
- Owned edit from assembly to final delivery across X cutdowns.
- Built motion system for supers / packshots / endframe.
- Managed feedback loop + versioning across stakeholders.
CONSTRAINTS
what made it hard
- Tight turnaround: X days from ingest to delivery.
- Multiple aspect ratios + localisation.
- Brand/legal compliance and late script changes.
DECISIONS
how you think
- Rebuilt opening 5 seconds to land the hook earlier.
- Introduced a rhythmic structure so VO hits key beats cleanly.
- Reduced on-screen copy, moved clarity into motion hierarchy.
OUTCOME
only what you can say
- Delivered master + X cutdowns + X sizes on schedule.
- Client signed off with minimal revision cycles after restructure.
- Pack adapted for ongoing social rollout.
PROOF
optional: before/after
If you can’t link public work, embed a short clip or use stills + explanation.
DETAILS
scan-first
ROLE
Video Editor / Motion
FORMAT
TVC + Social Cutdowns
TOOLS
Premiere, After Effects
DELIVERABLES
16:9 / 9:16 / 1:1 + 6s/15s/30s
TIMELINE
X days
TIMELINE
micro log
- DAY 01 — ingest + assembly
- DAY 02 — structure pass + polish
- DAY 03 — versioning + delivery
QUOTE
optional
“Phil was fast, calm, and kept the work sharp under insane versioning.”
Producer — Company